THE BARE FILES

Allow us to reintroduce ourselves...

Hi. We’re Mia and Brittney Rothweiler, two sisters, co-founders, suburban kids turned city girls turned desert dreamers, and now…builders (again).

In 2018, we started a clothing brand called THE RANGE on a total whim with one of our best friends, David Helwani. What started as a little spark and idea turned into a five-year ride. We sold the line to every store we’d ever dreamed of: Net-a-Porter, Revolve, FWRD, Shopbop, Kith, Nordstrom, Selfridges, Intermix… plus over 100 incredible boutiques across the country. To our amazement Hailey Bieber, Jennifer Lopez, and Sienna Miller were wearing The Range and some of our favorite publications were giving nods to the brand.

It was a beautiful, chaotic, high-speed journey…until it wasn’t. In 2023, the aftershocks of COVID caught up with us. Our biggest account, Intermix, closed its doors. Our factory shut down. Things felt stuck and the roadblocks were not moving.

So we paused. And instead of forcing our way through all the friction, we asked what the world might want from us next. And as life continued to life, we gracefully surrendered, and The Range softly closed.

We mourned our first business baby, I left New York City (after 15 years), Brittney left LA, and we moved full-time to Joshua Tree, Twentynine Palms precisely, a place we had bought property and fallen in love with in 2020. We gave ourselves space to breathe, process, dream, and experiment. We brainstormed every kind of business you can imagine…furniture? painting? photography? real estate? managing my brother-in-law’s band? (Honestly, still not off the table.)

But eventually… we landed back where we began: fashion. Clothing. Storytelling through what we wear. Except this time, it’s different.

We know the noise. We know the risk. People told us the first time not to do it…“too crowded, too hard, too influencer-driven”. But we didn’t listen then, and within two years, built a multi-million-dollar brand.

Now we’re (hopefully) doing it again, only looser. Wilder. More intentional. More in sync with who we are now, girls who’ve lived, built, crashed, rebuilt, and are still chasing beauty and freedom through creativity.

Enters BARELOOM. Birthed from our lives in motion, the answer to our wardrobes needing to get lighter, simpler, and more purposeful. In a fashion world of more, we’re wanting to do less.

This Substack is where we’ll document the journey of launching a new clothing line in the contemporary space. Not just the shiny parts, but the highs and lows and the life that surrounds building a brand from the bottom up. The ideas, the designs, the detours, and our lives that coincide.

We’d love for you to share in our sisterhood, creative rebirth, and new chapter. Come along with us for the ride. We’ve got stories to tell.

Tell me, what is it you plan to do with your one wild and precious life? -Mary Oliver

Love,
Mia & Brittney
@bareloomcollection